Responsibilities:
- Gather information on industry trends, competitors, and customer behavior and recommend corresponding opportunities and strategic decisions.
- Develop and lead the execution of integrated marketing campaigns across multiple channels (e.g., LED billboard, social media, website, collaterals).
- Ensure consistency in messaging and branding across all marketing materials and platforms.
- Coordinate with internal teams (e.g., content, social media, creatives, product, services) to ensure alignment with strategic goals.
- Manage timelines, budgets, and resources for integrated marketing initiatives.
- Prepare reports and presentations for senior management.
- Monitor and evaluate the effectiveness of marketing strategies and campaigns.
Qualifications:
- Strong information-gathering capabilities to support strategic development.
- Analytical skills in marketing data and trends and attention to detail in strategic planning.
- 4 years experience in various marketing channels and how to integrate them effectively.
- Strong project management skills to coordinate and execute campaigns.
- Creativity in developing compelling marketing messages and materials.
- Excellent communication skills for report writing and presentations.
- Collaboration skills to work with various teams and stakeholders.
Benefits:
- HMO coverage
- Paid leaves and annual leave conversion
- Annual merit increase