The first billboards were invented in the 1830s. They became a popular form of advertising in the 1860s.
The first billboards were invented in the 1830s. They became a popular form of advertising in the 1860s. Then, as the 19th century came to a close, the proper format of a billboard was defined and its popularity skyrocketed.
Nowadays, we have static billboards and digital billboards. What are the differences between the two?
Static billboards have been a long-standing element of advertising for many companies throughout the years and have proven their worth among business owners. Static billboards offer businesses constant 24/7 exposure that cannot be turned off, thrown away, or ignored, which in turn, makes them very effective at spreading brand awareness to the masses. They are typically rented on longer term contracts. Since most people travel the same route on a regular basis, people will likely be exposed to a static billboard multiple times, which can greatly increase the advertiser’s brand awareness and lead to increased sales and attention.
Digital billboards are electronic displays that are controlled remotely by computers and are taking the outdoor advertising experience to a whole new level. Since digital billboards are controlled remotely, they offer much more flexibility to the advertisers. They allow advertisers to update their messages on the fly, run multiple messages in their spots, and incorporate real-time data and social media feeds. They can even set up a completely customized schedule to impact viewers at specific times of the day or days of the week. Production costs associated with digital are much lower than static. The changing of the message alone helps draw attention to the display.
We at Globaltronics give you options on how you want to display information to the public. We provide static and digital billboard services and assist you in delivering information effectively to your audience.
To learn more about these services, please visit www.globaltronics.net or dial (02) 8721-2878.